My Blog

News & Events

Why animation is a cost effective communications tool

Prospective clients are all saying the same thing nowadays. Production costs are a big factor in commissioning any agency (PR, advertising, production, animation). We are often presented with an ultimatum that the cheapest quote wins.

A big part of this cost rationalization comes because so many prospective clients are unaware of effective ways to use 3D animation.

Here are 5 reasons why using 3D animation can save you money.

Read More

How do we sell creativity?

There exists a real problem with any form of creative expression that is available as a commodity in the commercial world.

What price do we place on a piece of artwork created by an individual or in a lot of cases with 3D animation, a team’s collaborative effort?

Read More

Who is your ideal client?

How do we determine an ideal client in the creative world? They seem to come in many guises don’t they? It’s such a hard thing to define because we draw from so many industries.

I have recently done some great work for a client that my employees and myself are very proud of. However, the project will never be seen on TV nor broadcast in any form other than a closed-door audience in a government department in Indonesia.

Read More